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HILLER LAB




How do microbes make us sick?



DESCRIPTION

A branding project reimagining the Hiller Lab, a microbiology laboratory in Pittsburgh that studies how pathogens work through different processes to make us sick. 
SKILLS

Branding, Identity
Motion design
Web Design
Data Visualization
Research



TIMELINE

4 weeks (fall 24’)






BRANDING
Through conversation with the primary investigator of Hiller Lab, Dr. Luisa Hiller, a brand centered around “fluidity” and intersectionality between different fields of microbiology was curated.

                                                                                         
                                                                                         




TYPOGRAPHY





COLOR PALETTE 




MOTION

As I worked together with Dr. Hiller to create a website that was accessible and engaging to both people within and outside of the microbiology sphere, I used motion to bridge the gaps in understanding and create simpler metaphors for complex processes.


                                         



WEB DESIGN