BIOFEST
Join us on the frontlines of the race to save our planet’s diversity.
DESCRIPTION
Creating and curating a brand identity and style guide for the Global Biodiversity Conservation Festival, a fully online festival celebrating and acknowledging the conservation efforts across the globe.
SKILLS
Branding, Identity
Motion design
Typography
Research
TIMELINE
6 weeks (spring 24’)
GENERAL THEMES
Below are the key themes highlighted while the brand was being developed, and then how they were eventually translated visually into the iconography.
FINAL ICON AND LOGO
TYPOGRAPHY
Both typefaces used are sans serif, to capture the “clean” and “scientific” nature of of the festival. For the primary type, the font is one that is created from lines of consistent thickness, which mirrors the modularity of the logo icon and its variations. The supporting type was chosen to be more legible at a smaller font size, but it is still bold and mimics modularity with its consistent stroke width.
COLOR PALETTE
A primarily green gradient pushes through the theme of flora/fauna/biodiversity, with pink as a ocntrast and to emphasize that the relationships between the nodes produce something unique and irreplacable.
COMMUNITY
In an effort to foster a sense of community, participants will be able to create a profile, displaying details such as a given name, location, field of study, or topics of interest. The information will be limited so as to keep coversations centered around the topic at hand, but will allow for some individuality and playfulness through profile characters. An interactive map on the landing site on the day of the festival will allow participants to see who is active around the world throughout the day.
SOCIAL MEDIA
Bringing the branding developed to a larger and more common application, social media.